Personal Summary

Detail-oriented web developer with a wide range of skills including marketing automation and quality assurance. Able to bridge gaps between teams and streamline processes. Excellent interpersonal, organizational and communication skills. Successful working independently or in team settings, while juggling multiple projects and consistently meeting deadlines.

Education

Web and Digital Media Design, A.A.S.
(now Front End Web Development)
Digital Production/Desktop Publishing Certificate
Waukesha County Technical College • 2013

Biology, B.A.
Drake University • 2007

Certifications

HubSpot • 2015 – 2018
HubSpot Design • 2015 – 2018
HubSpot Inbound Marketing • 2015 – 2018
Google Tag Manager Fundamentals • 2018 – 2020
Google Analytics for Beginners • 2018 – 2020

Design

Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe Sketch
Adobe XD

Development

Office

Microsoft Word
Microsoft Excel
Microsoft PowerPoint
Microsoft Outlook
Microsoft OneNote
Microsoft OneDrive

Bader Rutter

Front-End Developer
Associate Full-Stack Developer
Email Developer
2019 –

• Review designs for feasibility, and build templates, landing pages and/or emails in Eloqua, Marketo, Salesforce, HubSpot, IBM Watson and Crownpeak
• Launch a new brand with the Director of Marketing Automation
• Build, deploy and archive Marketo programs
• Troubleshoot MX, SPF, DKIM and DMARC records for email bounces
• Deploy Trumpia SMS messages
• Assist with DevOps, with building e-learning courses and with building banner ads
• Investigate ways to improve emails for accessibility, dark mode and smart devices
• Collaborate with Producers, Quality Assurance and Marketing Automation teams to ensure projects are ready for launch
• Create documentation for colleagues on email development specs and CCPA

Square 2 Marketing

Web Developer II
Web Developer
2015 – 2018

Web Development
• Built responsive blog, page and email templates, both CMS and coded, in HubSpot utilizing Bootstrap, Schema, HubL, Flexbox, SASS, Git and Gulp; based on design
• Collaborated with consultants, writers, editors and designers to ensure projects were completed accurately, timely and were of high quality to meet client expectations
• Completed weekly WordPress, Joomla! and HubSpot site updates
• Modified and extracted images from Photoshop and Illustrator
• Crawled websites with Moz, Screaming Frog and Vincent to identify SEO opportunities
• Configured HubSpot, Google Analytics, Google Search Console, HotJar, LuckyOrange and Databox for new clients
• Wrote thorough documentation and recorded video tutorials for clients and colleagues on how to build various assets
• Provided feedback and time estimates on the best way to complete projects
• Assisted team with the transition to Scrum and JIRA
• Introduced the team to GDPR and the back-end setup needed to comply with GDPR and CASL
• HubSpot Certified. Frequently used tools include: custom modules, global groups, flexible columns, HubDB, campaigns, workflows, smart lists, custom form fields, smart forms, CTAs, smart CTAs, A/B tests, personalization tokens, social shares, configuring six system templates and addressing issues in the page performance reports.

Marketing Automation
• Built campaign offers, workflows and email blasts to guide users through the Buyer’s Journey, and efficiently cut build time in half
• Oversaw all HubSpot offer builds for completeness and accuracy to eliminate potential problems
• Occasionally created emails and workflows in Marketo, Mailchimp and Pardot

Quality Assurance
• Reviewed projects for functionality, usability, consistency, branding, and cross-browser compatibility, often using browser extensions, DevTools and BrowserStack
• Created QA checklists to ensure nothing gets missed and to confirm issues are resolved before launch so the user can have a great experience

Marcus Hotels & Resorts

Web Designer
2013 – 2014

• Compiled weekly and monthly survey reports across multiple hotel systems
• Imported data for existing franchises to the NetSuite CRM/ERP system
• Handled all website and mobile website maintenance requests
• Implemented guest-facing digital touchscreen custom weather API widget for Hilton Milwaukee and Grand Geneva
• Debugged interactive resort map for guests to locate points of interest and activities on property
• Created interactive Google Maps showing city attractions and transportation options for guests
• Modified WordPress templates
• Utilized media and photo storage website called ResourceSpace with high-res photos of properties and stock photography for marketing and web department to reference for future use
• Completed general site maintenance and updates regarding IE fixes, cross-browser functionality testing, and implementing and customizing iframes

St. Joseph’s Medical Clinic, Inc.

Webmaster & Web Designer
2013 – 2016

• Edited preexisting WebPlus site to update content and promote the clinic’s fall fundraiser
• Organized and updated various accounts and logins
• Researched other clinic sites to determine the direction and organization of the new website
• Attended meetings to discuss the new website and how to promote the clinic’s yearly fundraiser on social media
• Reviewed sitemap and wireframe with the clinic director for design approval
• Found free Joomla! frameworks and extensions that could be used to help keep the cost of the site down for the clinic
• Built new, responsive, Joomla! website utilizing the T3 framework
• Implemented Google Analytics, contact form with validation, and updated, bilingual content
• Documented steps needed for editing Joomla! website content for clinic staff to use
• Created social media accounts for the clinic to expand their online presence